Marketing is fundamental to business success and is the dominant aspect of this business management course. Marketing is an integrated approach to running an organisation which focuses on customers, the competition, the external environment and internal resources in order to gain long-term advantage. Throughout the course you will develop your critical understanding and awareness of business management, and in particular, marketing issues and practices. You will develop an enquiring, analytical and creative approach to the study and practice of business management and marketing. The course is designed around the latest needs of business, and you will be equipped with knowledge and skills that are in great demand by employers.

This course is designed to help give you the edge in a competitive and fast-moving sector. You will study real examples from business and industry, enabling you to hone your creative and problem solving skills. At every stage of the course you will learn how business management and marketing concepts are actually applied in business scenarios. You will also benefit from the close links with business and industry enjoyed by Business School.

The course is recognised by the main professional body for Marketing - the Chartered Institute of Marketing (CIM).

The following is an indicative list of module offerings.

• Level 1:
• Core modules: Elements of Marketing
• Business Environment
• Managing Finance
• Introduction to HRM
• Management Skills and Personal Development Option modules (choose 1): Entrepreneurship; French; German; Spanish; Business Law

• Level 2:
• Core modules: Marketing Communications
• Organisational Management
• Research Methods
• Managing Finance and Operations
• Work Experience
• Option modules (choose 1): Communications Marketing; Services Marketing

• Level 3:
• Core modules: Management Challenges
• Strategic Management
• Business Management Project
• Marketing Management
• Marketing Strategy

Alongside your specialised knowledge and understanding of business management and marketing, you will develop and enhance a range of transferable skills and attributes which are in great demand by employers: for example; your intellectual and imaginative powers; your ability to be critical, and your independence and self-awareness.