Short course name:

Principles of Marketing 3

Module number:

MKT 301

Course Syllabus:

Marketing Channels and Channel Strategies;

Supply Chain Logistics and Management; Intermediaries- Retailers, Wholesalers, Distributors and Agents; Franchising

Advertising, Creative Appeals and Slogans; Advertising Media and Agencies; Sales,

Retailer, Manufacturer and Trade Promotions

Strategic Marketing and Associated Frameworks (BCG, Ansoff & GE Matrix);

Marketing Plans; International Marketing; CAGE Framework; Market Entry Modes