Short course name:

Principles of Marketing 2

Module number:

MKT 201

Course Syllabus:

Market Research; Primary and Secondary Data Sources; Research Techniques; Marketing Information Systems

Product Lifecycles; Imitation, Innovation and Differentiation Strategies; New Product Development, Concept Testing and Diffusion Innovation

Pricing and Price Management issues; Pricing Decisions and Strategies; Price Negotiation in B2B Markets