Short course name:

Principles of Marketing 1

Module number:

MKT 101

Course Syllabus:

Overview of Marketing; Marketing Orientations; Sustainable Marketing
Environment Scanning for Marketing; Socio-Cultural and Economic Influences
Consumer Behavior and Buying Decision-Making; Purchasing Situations

B2B Marketing; Derived, Joint and Inelastic Demand; Single and Multiple Sourcing

Market Segmentation for Consumer and B2B Markets; Marketing Mix; Demographic and Pyschographic issues