Short course name:

Electronic Commerce Systems 3

Module number:

COM 307

Course Syllabus:

Electronic Commerce Marketing:

Basic principles and techniques for E-commerce marketing; differentiating the web market
Enhancing site stickiness
Portal banner advertising
Net joint venture and affiliate programmes
Constructing web auction sites
Developing symbiotic sites
E-zine Advertisements and subscription schemes
Using exit traffic revenue generators
Cross-selling and up-selling techniques
Data mining to determine shopping trends


Electronic Commerce Site Management Techniques:

Remote management and site analysis tools
Auditing site access and usage
Coordinating new data uploads to the site
Automated and manual testing ir E-commerce sites – load, functionality and port testing tools


Business-To-Business (B2B) Issues:

B2B versus E-commerce; requirements for B2B
Designing extranets for B2B
Creating and configuring VPNs (Virtual Private Networks) for B2B
Using B2B firewalls
B2B authentication schemes
B2B security issues


E-commerce Site Development Mini-project:

An electronic commerce site should be developed with the following minimum specification –

• A backend database to hold customer, order and project details

• The provision of an online, browseable, brochure

• A shopping cart and payments processing module

• An order confirmation web page